Select one company for an in-depth study on one of the following existing strategy approaches: 1. diversification strategy 2. mergers & acquisitions strategy 3. strategic alliances strategy 4. competitive strategy 5. international entry strategy.

July 24, 2023July 24, 2023 Discipline: Other
Strategic Analysis Paper Guidelines
 
 
This is an individual assignment. You will select a company of your choice for an in-depth study on ONE of the following existing strategy approaches:
 
1. diversification strategy
2. mergers & acquisitions strategy
3. strategic alliances strategy
4. competitive strategy
5. international entry strategy
 
Existing Strategy: 
 
–  For example, Proctor and Gamble has a wide variety of consumer goods that are broken down into segments such as (Baby Care, Fabric Care, Family Care), etc. 
–  Narrow down your selection to just one segment (Baby Care), or one product (Pampers), and discuss the issues as they relate to (1 of the 5) existing strategy approaches listed above.
–  For more help, refer to chapter 5 (The Generic Competitive Strategies) and identify one for discussion.
 
Strategic Analysis Paper parts:
 
1. What is strategic analysis
2. The Company
3. The segment or product
4. The existing strategy for the segment or product
5. Segment or product existing competitive strategy
6. Internal and external environments facing the segment or product
7. SWOT Analysis for segment or product (Strength, Weaknesses, Opportunities, Threats)
8. Recommendations: Discuss the issues related to the company’s existing strategy and suggest changes that will lead to an optimum improvement for the (segment or product).
9. References
 
Paper Requirement:
 
–  3 pages excluding references
–  Single-spaced, 12-point font size.
– Cannot be plagiarized 

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