Assignment title: Select one retailer brand, justify your arguments in relation to the FIVE requirements by using relevant theoretical frameworks that have been discussed in the lectures
Precisely introduce the brand of your choice, describe the background ofthe brand, such as its history and recent developments. Please explain why you choose this brand.
2. Use SWOT model and PESTLE analysis to evaluate its STP.
3. Critically evaluate how the developed marketing mix impacts the consumer decision-making process.
4. Briefly discuss the function of power and dependence between the brand and its upstream or downstream companies in supply chain management by comparing its strengths and shortcomings in the practice.
5. Based on your research, creatively make recommendations for the chosen brand. For example, how can it improve in the future
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1. Introduction – in this section, you include information from relevant industry,client company related secondary sources, and relevant academic literature
2. STP – Discuss the segmentation, targeting, and position strategy
3. Marketing mix – Evaluate its effectiveness– Discuss the power and dependence dynamic in the brand channel. You can look at either its upstream partners, or its downstream partners. You can also look at both.– Provide suggestion• Your recommendations have been derived from your analysis above.• You may have several recommendations to your client.
4. Summary
5. References
DO NOT USE Wikipedia
The word count includes EVERYTHING (i.e., all text in the main body of the assignment including summaries, subtitles, contents pages, tables, supportive material whether in footnotes or in-text references) except the main title, reference list and/or bibliography and any appendices.
These are the lecture titles from the class:
Marketing environment
Marketing strategy
Market segmentation, targeting and positioning
Product strategies
Pricing
Global marketing
Marketing communications
B2B marketing
Distribution strategies
I have also put a file of the marking criteria