SOCIAL MEDIA CAMPAIG Nutrition and Weight Status Prevention of Obesity Prevention of Malnutrition/Nutrient Deficiencies in children and adolescent

Part 1: Field Experience Project Submission

A. Submit a completed “Community Health Field Experience Time Log” from the Web Links section by following the guidelines outlined on the attached “C229 Field Experience Activities List” and doing the following:

Note: Your time log must be submitted with your written assessment. If both are not submitted at the same time, your task will be returned to you without evaluation.

1. Include the date of each activity (mm/dd/yy).

2. Include a unique description of what was accomplished during the time spent for each appropriate primary prevention activity.

3. Include the following information for your contact person and site:

• name of the licensed registered nurse (RN; your contact person)

• the RN’s title or affiliation with the facility

• the RN’s license number

• a working phone number or email address for the RN

• the facility name

• a full physical address for the facility.

Note: WGU may contact the listed contact person to verify dates, hours, and activities. The contact person should be made aware of this validation process.

4. Include the number of actual hours spent on each activity (not including preparation time).

5. Explain the importance of each activity to your selected primary prevention field experience topic.

6. Record a total of 65 hours that meet each of the following requirements:

• 5 hours assigned from the local community assessment (“Windshield Survey”)

• 60 student-planned activity hours based on the attached “C229 Field Experience Activities List”

• no prep time hours (i.e., prep time should not be included in reported hours)

7. Include the required signatures:

• Digital signature for the student on the Qualtrics time log with a valid date and RN license number.

• Handwritten signature for each RN contact on a complete Field Experience Validation Form (see supporting documents) with valid dates and RN license numbers. Please use separate forms for each RN contact.

Note: Audits and verification of time log activities and the validation form do occur. Violation of the WGU Code of Student Conduct or the Academic Authenticity Policy could result in disciplinary action.

Part 2: Social Media Campaign

Note: The “CDCynergy” web link provided in the Web Links section may be useful in completing your social media campaign. The use of this web link is optional.

B. Write your community health nursing diagnostic statement that identifies the following components:

• a health concern or risk that is relevant to your chosen field experience topic

• the affected group (e.g., target population) or community

• suggested causative factors

• evidence or support for the health concern or risk

1. Explain how the health concern or risk from your community health nursing diagnostic statement is linked to a health inequity or health disparity within the target population.

a. Discuss the primary community resources and primary prevention resources discovered during your “Windshield Survey” that are relevant to the health concern or risk.

b. Discuss the underlying causes that lead to the health concern or risk for the target population.

2. Discuss evidence-based practice standards (i.e., scholarly backed guidelines or practices) associated with the health concern or risk.

3. Identify data that provide insight into the significance of the health concern or risk from the local (e.g., county), state, or national level.

C. Develop a community health nursing social media marketing campaign strategy that will convey a health message and address the health concern or risk by doing the following:

1. Describe a measurable objective for the social media marketing campaign.

2. Recommend two social media marketing interventions (i.e., education, resources, networking) specific to the target population, and provide rationale for how each intervention improves the health message related to your selected health concern or risk.

3. Describe at least one social media platform you would use to communicate the interventions to the target population, and provide rationale for why each platform is appropriate for this group.

D. Describe best practices and guidelines when utilizing social media platforms for health marketing interventions.

E. Create a social media marketing campaign implementation plan by doing the following:

1. Describe at least two logical stakeholders and the roles and responsibilities each stakeholder has in implementing the campaign plan.

2. Describe at least two community partnerships and the contributing roles and responsibilities each partner has in the implementation of the campaign plan.

3. Formulate a step-by-step timeline of the implementation process for your social media marketing campaign.

4. Describe at least one method of evaluation and the detailed criteria that will be used to measure the effectiveness of the social media marketing interventions.

5. Discuss the costs associated with specific elements of the social media marketing campaign that would require financial support for implementation.

F. Reflect on the application of social media by doing the following:

1. Reflect on the community health nurse’s role in using social media to promote healthier populations.

2. Reflect on how a social media marketing campaign could apply to your current or future personal nursing practice.

G. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

H. Demonstrate professional communication in the content and presentation of your submission.

INTRODUCTION

Part of cultural competency is advocating for sensitive patient populations regarding health issues or needed improvements in the community. A big part of advocacy is uncovering effective stories discovered in your community assessment. Equally important is understanding how to broadcast your discoveries to the larger community. In today’s society, social media is a powerful leveraging tool to share a story, build support, and demonstrate advocacy.

In this task, you will be submitting your completed “Community Health Field Experience Time Log” found in the Web Links section. The activities you complete in your community should relate to your field experience topic and focus on primary prevention of the health concern or risk. In addition, you will discuss a social media marketing campaign and implementation plan to convey a health message to the chosen target population.

Note: Your assessment will not be evaluated unless both Parts 1 and 2 of this task are submitted.

REQUIREMENTS

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.

You must use the rubric and task directions to direct the creation of your submission because each provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).