This is a follow up project. I have attached stage 1 and 2 and the instruction for the final stage is below.The final project is a mock-up of the visual campaign and an assessment of what you learned in the process.
Visual Campaign
Open your previous submission, titled [yourname]_FinalProject_Stage2. Save this as [yourname]_FinalProject_Stage3.
Create a page break after the Stage 2 section. Create a “Stage 3: Mock Up” header at the top of the document.
Using the software you selected, create your mock-ups. It’s fine if this isn’t the final form your product would take; you could display your campaign as an animated gif, retouched screen shots, or jpegs.
Create a new slide in your Powerpoint for each mock-up
- If your product includes text, you are not required to write the text. You may simply use descriptive text.
- Place your text next to each image –5 images wherever they would go to support your text.
Analysis
Open your previous submission, titled [yourname]_FinalProject_Stage2. Save this as [yourname]_FinalProject_Analysis.
Create a page break after the Stage 3 section.
Create a “Stage 3: Analysis” header at the top of the document.
Add a slide in your PowerPoint document to address each of the following points. analysis of your work. Feel free to draw from the notes you wrote in Stage 1 and Stage 2 as well as any discussion posts you composed on your project.
- What is the purpose of your work? Who is your audience?
- How do the images individually or collectively “speak” to this audience in particular? How did you address culture, demographics, psychographics?
- How do the images work together to support a visual theme or tell a narrative?
- How do they contribute to a sense of visual unity?
- Apply the FTC palette to your product. How did you use perspective, composition, principles of design, color, imagery, and more to convey meaning?
- Is your visual campaign ethical? List three ways in which you abided by ethical principles, avoiding bias and prejudiced depictions, while supporting the brand identity.
- What did you find the most challenging part of the project?
- How might this project help you better understand visual communications strategy to effect behavioral change? Use an example from your own experience.
The text in your document should be formatted as follows:
- in APA style
- double-spaced
- in Calibri 11-point font (or equivalent)
Cite any sources you use with citations and references formatted in APA style.
This assignment is worth 15 percent of your grade.