Strategic Communications Plan for Tasmanian Wilderness Society (TWS): Franklin Dam Controversy

August 25, 2024August 25, 2024 Discipline: Education

Prepare a strategic communications plan that could be successfully implemented in the Australian business and legal context. Must identify a corporation or organisation that will be their ‘client’ (i.e. a case study) for this assessment. 

Assist a lobby group or industry association in influencing legislation formulation by means of a successful public advocacy campaign.
The goal of 2 is more obviously to carry out an outsider lobbying effort in the public domain in order to pass legislation through successful public lobbying. Once more, the goal is to sway public opinion among targeted populations in targeted areas in order to influence lawmakers to enact laws that will either preserve the status quo or improve the economic climate for a company.

The Tasmanian Wilderness Society (TWS) is the organization that you should choose. Campaign debate over Franklin Dam.

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