Assignment 1: Emerging Trends and Market Analysis Elevator Pitch and Executive Summary

Hide Assignment InformationInstructions

Individual Assignment 1: Emerging Trends and Market Analysis Elevator Pitch and Executive Summary

Objective: Identify and analyze an emerging trend in a business market that you find interesting. Develop and present a strategic recommendation based on this trend.

Components:

1. Elevator Pitch Video
2. Executive Summary

1. Elevator Pitch Video

Length: 1-3 minutes

Content:

• Introduction: Briefly introduce yourself and the emerging trend or market you have chosen.
• Market Overview: Provide a concise overview of the market, including key characteristics and current trends.
• Strategic Opportunity: Clearly define the strategic opportunity presented by this trend.
• Recommendation: Present your strategic recommendation to capitalize on this opportunity.
  • Explain the rationale behind your recommendation.
  • Highlight key benefits and potential challenges.
• Conclusion: Summarize your pitch and reinforce the importance of your recommendation.

Format:

• Ensure good video and audio quality.
• Use visual aids (e.g., slides, charts) to enhance your presentation.
• Maintain a professional tone and appearance.

2. Executive Summary

Length: 1-2 pages

Content (Example Structure, feel free to be creative):

• Introduction: Briefly introduce the emerging trend or market and its significance.
• Market Analysis: Summarize the key characteristics and trends of the market.
• Strategic Opportunity: Define the strategic opportunity and its potential impact.
• Strategic Recommendation: Summarize your recommendation and its rationale.
• Key Benefits: Highlight the main benefits of your recommendation.
• Implementation Plan: Provide a concise overview of the implementation steps.
• Call to Action: Include a clear call to action, specifying what you want the reader to do next (e.g., consider investing, adopting the strategy, further discussion).
• Conclusion: Reinforce the importance and impact of your recommendation.

Format:

• Use a clear and professional layout.
• Include headings and subheadings for easy navigation.
• Ensure the document is free of grammatical and typographical errors.

Submission Guidelines

• Elevator Pitch Video: Upload your video in brightspace (recommended) or to a platform of your choice (e.g., YouTube, Vimeo) and provide the link.
• Executive Summary: Submit the document as a PDF file.

Evaluation Criteria

• Clarity and Persuasiveness: How clearly and convincingly you present your recommendation.
• Depth of Analysis: The thoroughness of your analysis of the market and trend.
• Feasibility: The practicality and feasibility of your implementation plan.
• Professionalism: The quality and professionalism of your video pitch and executive summary.
• Call to Action: The effectiveness and clarity of your call to action.