Ensure that all types of strategies are covered in your table (cost leadership, differentiation, focus,
forward integration, backward integration, horizontal integration, market penetration, market
development, product development, related diversification, unrelated diversification, and
renewal/retrenchment).
Be prepared to discuss your examples and findings in class. This will help you understand the different
types of strategies and their relationship with external factors in the hospitality and tourism industry.
Note: Use the provided resources to research real-world examples and industry news related to
restaurants, cruises, events, and theme parks. Be creative when developing fictional examples and
consider how various strategies may be implemented in different scenario
Formatting Guidelines:
1. Use Arial, Times New Roman, or Calibri font with size 11 for the text and size 9-11 for tables.
2. Use single spacing and one blank line between paragraphs or different sub-topics.
3. Use 1-inch margins on all sides of the paper.
4. Include page numbers in the top right corner of each page.
5. Use APA style for references.
6. Submit the assignment in a Word or PDF format.
7. The assignment should be no more than 3 pages in total. NOTE: No late submissions are accepted.