strategy identification project- identifying and examining a successful strategy that a company (Apple) has implemented.
the firm is Apple
must be free of plagiarism
- Describe
the firm, including its business model, goals and the key industry challenges
it faces.
- Discuss
the firm’s scope, including its geographic scope and product scope, its market
scope.
- Summarize
the firm’s position using company statistics, e.g., annual sales, profitability.
- Undertake
a SWOT analysis of the firm’s resources, capabilities and environments (see
Exploring Strategy Text).
- Make
recommendations about the medium to long term direction of the firm based on
your analysis.
- Write
a strategy statement for the firm in your own words that follows the
recommendations from your analysis.
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