Suppose that you are the product manager for Google Glass 2; what would you keep and what would you change? What are the key factors that you would consider for the further development and relaunch of Glass?

April 16, 2023April 16, 2023 Discipline: Business and Management

Some guidelines and expectations: 

– This is NOT a case summary. Beyond a brief introduction of the company, you should avoid simply describing the case. Be analytical. 
– The purpose of the case is to provide information for you to illustrate your statements and defend your points. – Focus. Aim for depth rather than breadth. 
– Write in prose; we expect a short essay. Articulate the main points clearly using topic sentences and make sure the writing and argumentation flows logically. No bullet lists are to be employed. 
Essay question：
Answer the question based on the case(or you can search outside resources)
Please focus on Question 3. To answer this question well, you need to think about Questions 1 &2.
1. Why did Google develop Glass? How do you think about the technology? How do you think about the product? Would you like to buy something like it? For what use? How much would you like to pay? 
2. Does Google consider Glass a failure or a success? Do you consider Glass a failure or success? Assess the launch of Google Glass. What did you agree with and disagree with? 
3. Suppose that you are the product manager for Google Glass 2; what would you keep and what would you change? What are the key factors that you would consider for the further development and relaunch of Glass?
Please focus on Question 3. To answer this question well, you need to think about Questions 1 &2.Some guidelines and expectations: 

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