Suppose that you are the product manager for Google Glass 2; what would you keep and what would you change? What are the key factors that you would consider for the further development and relaunch of Glass
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Suppose that you are the product manager for Google Glass 2; what would you keep and what would you change? What are the key factors that you would consider for the further development and relaunch of Glass?
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– This is NOT a case summary. Beyond a brief introduction of the company, you should avoid
simply describing the case. Be analytical.
– The purpose of the case is to provide information for you to illustrate your statements and
defend your points.
– Focus. Aim for depth rather than breadth.
– Write in prose; we expect a short essay. Articulate the main points clearly using topic
sentences and make sure the writing and argumentation flows logically. No bullet lists are to
be employed.
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