The Book Review on ‘The New Rules of Marketing an PR’: by David Scott 8th edition

May 13, 2023May 13, 2023 Discipline: Marketing

  •  single space, block format, justified margins, 10–point font
  •  APA bibliographic citation of the work as your ‘title’
  •  Your name, course, section number and date at the upper right
  •  Use the bold subheadings below to segment your narrative
  • 4 pages, 10pt font, Times New Roman, single-spaced, justified margins, bold subheadings

Here is the outline: 
Part 1: Thesis
Identify the central lesson the author is trying to teach in one strong paragraph. (Hint: Read the “Introduction” chapter.)
Part 2: Chapter Summaries
Select 7 chapters from The New Rules of Marketing & PR to read and summarize. This should be an in-depth summary demonstrating command of the entire breadth of the book.
Part 3: Conclusion
Which of the 7 chapters you summarized is the one that serves as the benchmark for you personally as a marketing strategist and why? Explain in detail.
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