The Book Review on ‘The New Rules of Marketing an PR’: by David Scott 8th edition

May 13, 2023 Discipline: Marketing

single space, block format, justified margins, 10–point font
APA bibliographic citation of the work as your ‘title’
Your name, course, section number and date at the upper right
Use the bold subheadings below to segment your narrative

4 pages, 10pt font, Times New Roman, single-spaced, justified margins, bold subheadings

Here is the outline:

Part 1: Thesis

Identify the central lesson the author is trying to teach in one strong paragraph. (Hint: Read the “Introduction” chapter.)

Part 2: Chapter Summaries

Select 7 chapters from The New Rules of Marketing & PR to read and summarize. This should be an in-depth summary demonstrating command of the entire breadth of the book.

Part 3: Conclusion

Which of the 7 chapters you summarized is the one that serves as the benchmark for you personally as a marketing strategist and why? Explain in detail.

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