The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages and Business-Level Strategy

  1. For
    this assignment, I want you to think about any large global company; in
    this case, the larger and more recognizable the company you choose, the
    easier it will be to complete the assignment. Identify the company and
    answer the following questions. Please note the responses to each
    question should be 3-4 sentences.

    1. What costly to imitate capabilities does this organization possess?
    2. How does this company deliver value to stakeholders?
    3. How well does this company act leveraging a global mindset?
    4. What if any, rare capabilities do this company have?
    5. In your own words, define this firm’s competitive advantage.
  2. What
    is the relationship between a firm’s customers and its business-level
    strategy in terms  of who, what, and how? Why is this relationship
    important?
  3. What is a business model and how do business models differ from business-level strategies?
  4. What
    are the differences among cost leadership, differentiation, focused
    cost leadership, focused differentiation, and integrated cost
    leadership/differentiation business-level strategies?
 Part 2 Mini Case Study:
  1. What influences from the external environment over the next
    several years do you think might affect SuperDry’s ability to
    compete?

  2. Does Superdry have one or more capabilities that are valuable,
    rare, costly to imitate, and nonsubstitutable? If so, what are
    they? If not, on which criteria do they fall short?

  3. Will the actions that Superdry is taking solve its problems?
    Why or why not?

    4. What value does Superdry create for its customers?

    5. What actions would you recommend the management of
    Superdry take to resolve its problems and turn around the
    performance of the firm?

Part 3 Current Event Assignment
For
this week’s current events assignment, you must identify a business
current events article (published in the last 12 months) from a quality
business publication (Crains, Wall Street Journal,
Forbes, Fortune, The
Economist, or any other reputable business publication.)
The article should relate to a company and its business-level strategy.
Once
you have identified the article, post a link to the article, and
prepare a 1-2 paragraph summary that links the article to what is being
discussed in this week’s course material

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