Section 1: Introduction: (approx. 1000 words)
– Background information
– Research focus & problem
– Research question (How do perceptions of influencer marketing on TikTok vary among young Asian female users in the UK?
– Research aims and objectives.
– Briefly outline the section structure of the study
Section 2: Literature review: (approx. 2000-3000 words)
– Review existing knowledge and previous studies relevant to the topic
– NOT a summary of the previous studies
– Find gaps, puzzles, contradictions, or disagreements in the extant literature.
– Develop an analytical framework
– Develop a suitable hypothesis that can be used to address the research question
Section 3: Research Methodology: (approx. 1000-1500 words)
– Research philosophies/design (interpretivism vs positivism)
– Research approach (deductive vs inductive)
– Research strategy (qualitative with the use of survey with 500 sample size and the respondents must be young asian female based in the UK)
– Data collection techniques and procedures
– Ethical considerations
Section 4: Results and Analysis: (approx. 4000-5000 words)
– Outline the findings of the study.
– Mention key results related to the hypothesis, propositions or refined questions set out earlier
– Critical discussion and evaluation of the results
– Primary data which is the raw data from the survey respondents must be provided.
Section 5: Conclusions: (approx. 500-1000 words)
– Summarizes the key findings.
– Emphasizes their significance.
– Draw implications from the study.
– Acknowledge possible limitations of the study and suggests directions for future research.
References
Appendices (if any)