The Power of the Consumer: Internal and External Forces that Affect the Consumer Choice.

Mini Research paper Topic 2: The Power of the Consumer: Internal and External Forces that Affect the Consumer Choice. 

  • Formulate a 4-page original paper that does not include the title and reference pages.
  • Must be written in APA format, double-spaced, with no more than 12 fonts in New Times Roman.
  • Students should use the text and other sources (books, journal articles, etc., peer-reviewed) to write the research paper.
  • Papers will be graded based on the following general guidelines: proper grammar, language, and writing style; originality of ideas; and depth of research/use of available literature.
  • Use no less than six references to complete the research, including the book.

A rubric will be provided to guide your content for the research paper. 

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