Description:
Each student should determine how classic strategic conceptual
frameworks (taught strategic analysis models) are used today in a
practical sense in hospitality or tourism. The student should explore the
evolution of the strategic conceptual framework / model and assess its current
usefulness. Any classic framework may be explored as justified, but emphasis
should be on those taught in the unit. In other words, students should answer
the following questions: do the selected and
applied strategic analysis models help (or not) the management make strategic
decisions effectively, and to what extent?
Discuss how one or more strategic management conceptual frameworks/models
can be applied and used for/in this organisation. The outcomes of this report
must be in the form of conclusions and recommendations on the usefulness of the
model(s) for the selected organisation.
Students
are expected to use reliable, relevant, and current resources to help build their
arguments, but they are also expected to build their own analysis of the
models. As this report contains 2,500 words, students should use between
15 and 18 peer-reviewed secondary resources. All resources
(including photos, graphics, videos) must be referenced according to the
MMU Harvard Referencing style.
Suggested structure
Although the main content will depend on the student’s individual
choices of frameworks/models, here is what the report should include:
Introduction
Introduce the case study briefly. Mention the main characters, give a
brief overview of the company and explain clearly the main challenge(s) and
issue(s) the company must address.
Main part
Use at least 4 strategic conceptual frameworks (taught
strategic analysis models) to analyse the company. Explain briefly what
each model is and then, apply it to your case study using the support of
reliable resources with proper citations. The structure of the main part
depends on your choice of models, and it is suggested that you divide it based
on them.
Conclusion
The aim here is not simply to summarise your discussion of the models
but most importantly, to critically evaluate their usefulness. To what extent
could the selected and applied strategic analysis models help (or not) the
management (and you) make strategic decisions effectively? What were their
benefits and what were their shortcomings? What recommendations would you make
to the management about dealing with the challenge(s) and issue(s) you
identified in the introduction and analysed in the main part of your report?
This is a very important part and you are strongly advised to write it after
careful thought.
Resources:
Academic,
peer-reviewed, journals are required. Students are strongly encouraged to refer
to journal articles, which can be found in Science Direct, Emerald, The
Directory of Open Access Journals, The Institute of Hospitality, etc.