The topic of this essay is to argument and answer the question How have Balenciaga’s marketing and public relations strategies changed over time, and how have these changes contributed to the company’s shift away from its original brand essence?

May 2, 2023May 2, 2023 Discipline: Business and Management

Formal requirements: 

  • 8-10 pages (excluding the Works Cited)

  • MLA citation and documentation style 

  • 1-inch margins and 11- or 12-point font (Times New Roman or Calibri) 

  • Essays must have a title, be double-spaced, and have page numbers

  • You must use a minimum of four scholarly sources from reputable, peer-reviewed publications

Follow this outline: 

I. Introduction
A. Brief history of Balenciaga
B. Thesis statement

II. Balenciaga’s Original Brand Essence
A. Balenciaga’s early marketing and public relations strategies
B. Description of Balenciaga’s original brand essence
C. How Balenciaga’s original brand essence contributed to its success

III. Balenciaga’s Shift Away from Original Brand Essence
A. Changes in Balenciaga’s marketing and public relations strategies over time
B. Analysis of how these changes contributed to the shift away from the original brand essence
C. Factors influencing Balenciaga’s decision to shift away from original brand essence

IV. The Impact of Balenciaga’s Marketing and Public Relations Strategies on its Brand Identity
A. Changes in Balenciaga’s brand identity over time
B. Analysis of the impact of marketing and public relations strategies on brand identity
C. Role of Balenciaga’s marketing and public relations strategies in shaping its brand identity

V. Balenciaga’s Marketing and Public Relations Strategies in the Digital Age
A. Changes in Balenciaga’s marketing and public relations strategies in the digital age
B. Impact of social media on Balenciaga’s marketing and public relations strategies
C. Analysis of the effectiveness of Balenciaga’s digital marketing and public relations strategies

VI. Balenciaga’s Brand Identity in the Digital Age
A. Changes in Balenciaga’s brand identity in the digital age
B. Analysis of the impact of digital marketing and public relations strategies on Balenciaga’s brand identity
C. Comparison of Balenciaga’s current brand identity to its original brand essence

VII. Conclusion
A. Summary of key points
B. Implications of Balenciaga’s marketing and public relations strategies on its future success
C. Final thoughts and recommendations for Balenciaga’s marketing and public relations strategies.

Make the essay very Argumentative
Remember to use scholarly sources 


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