Open with a thesis statement, deliver what you promise, and conclude with a
summary statement
Offer examples as appropriate.
Incorporate and Identify references by name and consider using quotations as
appropriate. Try to distinguish your thoughts and comments from other sources.
Address your audience as though for the benefit of the average person. Therefore,
offer definitions of terms and clarification of principles as appropriate
Avoid the appearance of plagiarism by “cutting and pasting” from the text to your
paper, or from one paper to another.
Proof read your papers prior to submission.
1. Read through the Case Study the first time for a general understanding of the case.
2. Read the discussion questions provided with the case. This will help give you a sense of
key areas to focus on as you are reading.
3. Read the Case Study a second time for
a. Key issues or problems
b. Main characters (and their roles or biases)
c. The main focus
d. The relationships between a, b and c.
Consider highlighting or make notes in the margin to help make connections.
4. Write down any questions that you have about the items mentioned in 3a-d.
5. Read the case a third time with the discussion questions either next to you or at least in
mind, and look for responses to the questions in the case. You may want highlight or
take margin notes that help answer the discussion questions.
6. Before you begin to write your Case Analysis, conceptualize the case:
a. What are we discussing?
b. Picture what is happening.
7. Begin writing the case study with a summary of
a. The key issues or problems
b. The main characters (and their roles or biases)
c. The main focus
d. The relationship between a, b, and c.
8. Answer each discussion question (if provided) at the end of the case.
9. Be sure to show how you support your answers with references from the case.
10. Also be sure to relate the case study to the concepts being discussed in class.
11. Finally, conclude your case study with recommendations for what the characters might
have done differently.
12. As part of your conclusion, you may want to incorporate some additional research to
find out what happened to the company and the main characters.