TITLE of my Dissertation: Impact of social media on consumer purchase decisions: A case study of John Lewis

August 8, 2023August 8, 2023 Discipline: Marketing

TITLE of my Dissertation: Impact of social media on consumer purchase decisions: A case study of John Lewis
12000 words required

SPSS IBM knowledge is required to analyse the data from my quantitative reseacrh – 179 people answer my 25 close-ended questionnaire questions, attached results in EXCEL that need to be analysed via SPSS – required full anaylise and results provided also in excel and used in disseratation body  
For this dissertation has been agreed that only quantitavive reseacrh would be carried, no qualitative.
Suggested work structure, can be added more sections to be more efficient: 

Dissertation must have literature review, Framework, Factor Loading, correlation table must be clean, simetric analyses – add coding table, word cloud, limitation & further study, research methodology, data analysis, Thematic Analysis, Discussion & conclusion and recommendations Also below:
• Abstract
• Table of contents
• Introduction (including a statement of the research topic and questions)
• Critical review of the literature
• Methods (including paradigm, research design, sampling, data collection, data analysis and ethics)
• Findings (presenting the results)
• Conclusions (summarizing the research, discussing its implications, and suggesting further research avenues)
• References
• Appendices where appropriate.

50 references minimum but more is better, all work, in-text and references must be in Havard style, so as the work should be written in English UK.
Cant have any percentage of plagiarism, not acceptable at all, no AI work is acceptable.
Attached for support also proposal approved for that work.
Any questiones please reach out to me.

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