The overall aim of this case study is to analyze the international business strategy of a
company of your choice (preferably from your country or from a country that you know
well).
In order to achieve this aim, you need to address the following issues:
1. Critically analyze the recent economic performance (since 2008) of your country. You
should use the following indicators.
a. GDP and Trade to GDP since 2000.
b. Inflation since 2000
2
Sensitivity: Internal
c. Currency and exchange rate against euro (or dollar. Has this country a floating exchange
rate? Briefly compare the different exchange rate regimes.
d. What are the leading exports and imports of this country in terms of value?
– Is there a pattern? That is, in what kinds of goods does it look like the
country might have a comparative advantage?
– Which trading partners are most important to this country? This can be
measured in terms
of total exports, total imports, or total exports plus imports.
– Which countries have the largest trade deficits and trade surpluses with
this country?
to analyze the international business strategy of a company of your choice (preferably from your country or from a country that you know well).
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