To study the impact of social media advertising, on desicion making process of young adults about sport sport shoes in Switzerland ?

This coursework addresses learning outcome 4:

4. Demonstrate an ability to vision and articulate a project proposal.
This coursework should be presented in the form of a research proposal for a QUALITATIVE piece of research related to the degree programme you are studying where you must address all parts of the following sections. The criteria on pages 3-7 will be used to assess your work.
Section A: Introduction (20 marks 200 words)
• Write a brief background to your research question based on references to at least three relevant academic publications. (10 marks 100 words)
• Write one research question that is relevant to your degree programme that you could realistically investigate. State three related research objectives. (5 marks 50 words)
• Provide a brief substantiated justification for undertaking the proposed research. (5 marks 50 words)
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Section B: Literature Review (40 marks 400 words)
• Produce a preliminary review of the literature which should involve a concise critical analysis of the main academic studies that are relevant to your research question stated in Section A.
Section C: Methodology and Planning (40 marks 400 words)
• Prepare a methodology for your proposed QUALITATIVE research that you could realistically achieve on IUG3005 by focussing on the following areas:
o Critically evaluate and justify a research approach that you propose to use within your qualitative research. (8 marks 100 words)
o Critically evaluate and justify a sampling technique and approximate sample size you intend to use within your qualitative research (8 marks 100 words)
o Criticallydiscusshowyoumightusesemi-structuredinterviewsorfocusgroupsto collect data to assist you in achieving your research question (8 marks 100 words) o Criticallyevaluatehowyoumightanalysesemi-structuredintervieworfocusgroup
data for your proposed research (8 marks 100 words)
• Prepare a Gantt chart for your proposed research that shows detailed and realistic evidence of planning for the research activities that are likely to be undertaken throughout the QUALITATIVE part .The timescale for the Gantt chart may begin in the week commencing 21st February 2023 and end during the week beginning 12th June 2023.

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