USING SOCIAL MEDIA FOR MARKETING, BRAND BUILDING, AND CUSTOMER SERVICES MANAGEMENT:
DISCUSSION QUESTIONS:
Discuss the advantages and disadvantages of using social media for (a) advertising, (b) brand building, and (c) Customer Services Management. Ensure your answers address the three aspects (a-c). 5 points each x 3 =15 points.
Learning Materials and Sources: Refer to the course materials. Also, feel free to consult any external sources (e.g. the web). Remember to cite all the sources that you consult. Use the APA citation style.
NOTES:
Your answers should be about 1-2 pages of letter-size paper, double spacing, and 11 points size font. You can type your work in MS Word, then copy and paste it on the discussion board.
You must include the citations of any sources that you use (e.g. books, journals, proceedings, etc.)