“Utilizing Self-Driving Car Technologies to Revolutionize Last-Mile Delivery in the Retail and E-Commerce Industries” (The use of a contemporary technology for specific business purposes in a particular industry)
10 pages of main text (about 3,000 words; excluding figures, tables, and references) with “Times New Roman 12-point font” and “double line spacing” would be the length you should aim for. The report should not exceed 15 pages with all text and contents (e.g., figures, tables, etc.) included. The cover page (if any) and the list of references are excluded from the page limit.
The topic must be clearly defined and stated at the beginning of the report.
The report should be well written and comprehensible. Perfection is not expected, but the reader must be able to understand what you are trying to say.
Bullets are fine but should be clear and self-explanatory.
Arguments are well developed, presented in a logical order, and supported by evidence.
Supporting information must be publicly accessible and can be verified (e.g., findings from an industry research report). Personal experience is not accepted as a legitimate source of information unless the information is publicly accessible.
For information taken from other sources, you must cite its reference(s)—both in-text and end-of-text. Specifically, reference(s) must be cited along with the arguments or statistics that you take from other sources, as well as be listed at the end of the report. A standard format (e.g., Harvard) must be used consistently throughout the report.
Paraphrasing does not eliminate the need to cite your sources. Also, even if you paraphrase the content and cite the sources, it is still considered plagiarism (i.e., patchwork plagiarism) if you take a significant amount of content directly from multiple sources to form your own report (e.g., by paraphrasing and combining paragraphs or sections from various sources).
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