VISUAL case study on a business that executed a successful digital marketing campaign
August 17, 2023August 17, 2023
Discipline: Marketing
Each student will create a two-page VISUAL case study on a business that executed a successful digital marketing campaign that used at least no less than three of the channels discussed in class
Intro (1) – basic details of the brand
What – (5 points) was the goal of the campaign
Execution – (5) breaks down each channel, how it was used, and what the metrics of success were
Conclusion (2) – your own analysis of the strategy and what you would do differently or add
Design (2) – visual appearance, lack of spelling and grammatical errors, etc.
Attached please see example.
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