Week 4: Strategic Communication from an Organization Perspective (+age/generational communication)

August 8, 2023August 8, 2023 Discipline: Healthcare

REquired readings you can use for reference: 

  1. Giles, H., Noels, K. A., Williams, A., Ota, H., Lim, T. S., Ng, S. Hiroshi, O., & Somera, L. (2003). Intergenerational communication across cultures: Young people’s perceptions of conversations with family elders, non-family elders, and same-age peers. Journal of cross-cultural gerontology, 18(1), 1-32. https://www.researchgate.net/publication/9008607_Intergenerational_Communication_Across_Cultures_Young_People%27s_Perceptions_of_Conversations_with_Family_Elders_Non-family_Elders_and_Same-Age_Peers
  2. Holtzhausen, D., & Zerfass, A. (Eds.).(2015). The Routledge Handbook of strategic communication  Routledge. (Chapter 16 )
    • Chapter 16
  3. Hollins, C.D., & Govan, I.M. (2015). Diversity, equity, and inclusion: Strategies for facilitating conversations on race. Rowman & Littlefield.
    • Section IV: Counteracting expressions of white privilege. pp. 97-112
  4. Iversen, T. N., Larsen, L., & Solem, P. E. (2009). A conceptual analysis of ageism. Nordic Psychology, 61(3), 4-22. https://www.researchgate.net/profile/Per_Erik_Solem/publication/232558404_A_conceptual_analysis_of_Ageism/links/5a129761aca27287ce2a8be8/A-conceptual-analysis-of-Ageism.pdfLinks to an external site.
  5. Shen Johfre, S., & Saperstein, A. (2019). Racial and gender identities [State of the Union]. Pathways|The Poverty and Inequality Report. https://inequality.stanford.edu/sites/default/files/Pathways_SOTU_2019_RaceGender.pdfLinks to an external site. 


Videos:

  1. Evans, N., Jordan, A., & Varnon-Hughes, S. (2021). Setting the stage for strategic communication. [Video].
  2. Evans, N., Jordan, A., & Varnon-Hughes, S. (2021). Considering diversity in strategic communication. [Video].
  3. TED. (2017, August 23). Let’s end ageism | Ashton Applewhite [Video] . YouTube



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