Learning Goal: I’m working on a advertising case study and need the explanation and answer to help me learn.
Case Study
Retailer JCPenney encountered resistance when it tried to cut back on the use of promotions and move toward a “fair and squareâ€� everyday low pricing model.
- Why do you think JCP customers reacted so negatively to the retailer’s reduction in promotions?
- Do you think JCPenney should have given the new strategy more time so consumers could adapt before abandoning it
- Thoroughly answer the questions at the end of the case using supporting information from the case, textbook, and other resources.
- Each question should be answered in a minimum of three to five paragraphs