What is Salesforce Integration?

Learning Goal: I’m working on a advertising case study and need a reference to help me learn.

Salesforce Integration is the process of connecting Salesforce with other third-party applications, systems, or databases to enable seamless communication between them. It allows businesses to share data, automate workflows, and gain insights across different systems to improve productivity, efficiency, and decision-making.

Salesforce Integration can be achieved using various methods such as APIs (Application Programming Interfaces), middleware platforms, custom code, and pre-built connectors. The integration process involves mapping data fields, setting up authentication, and configuring triggers and workflows to automate processes.

Salesforce Integration can help businesses to enhance customer experience by providing a unified view of customer data across systems, increase sales and marketing effectiveness by enabling data-driven decision-making, and improve operational efficiency by reducing manual data entry and streamlining processes.

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