What is the impact of big data on the automation of the marketing lead funnel journey within CRM platforms, and how does this contribute to conversion

The ask is for a draft research proposal that I can use to enhance and make it my own. 

Suggest enhancements to the research question.

The proposal must be A-grade.
The research study is a qualitative
study that will consider the following research methods:
  1. Research
  2. Interviews (Questions to
    be considered)
  3. Case studies
  4. Surveys
  5. Experimental research
  6. Content Analysis
Findings must be
relevant , focussed and narrow based on the data.
References should be recent, with 80% within the last three years and the rest not older than 5 years.

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