What would Netflix-India do on its 4Ps to expand the market (i.e., Indian market)?

September 18, 2023September 18, 2023 Discipline: Marketing

Case Analysis 2

Please read the case study Netflix goes to Bollywood, review the supplementary data, and address the following question through the discussion of two key marketing strategy issues. 

What would Netflix-India do on its 4Ps to expand the market (i.e., Indian market)?

  • For this case study, specifically, you will discuss two Ps as your two key issues, respectively; please discuss one P as your first key issue and another P as your second key issue
  • Please be sure to review the case analyses guidelines and grading rubric prior to working on this case analysis.
  • Please do not rely on the information provided in this case study reading only. Be sure to conduct your own research about the current state of the company, market, industry, and external environment.
  • Turnitin similarity threshold: 15%

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