With the help of the four imperatives framework (discussed in lecture 6) propose a strategy for Peloton in the post-pandemic period (2022-2025).

August 16, 2023August 16, 2023 Discipline: Marketing

With the help of the four imperatives framework
(discussed in lecture 6) propose a strategy for Peloton in the post-pandemic
period (2022-2025).

 

First, describe the existing marketing strategy
of Peloton using the four imperatives or framework.

Second, evaluate how existing marketing
strategy fares against competition and changes in the market.

Third, propose a marketing strategy based on the
above analysis. Set strategic priorities and strategies to keep in parity with
competitors and customer’s new priorities.

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