You are an office agency surveyor employed at ‘Phoenix Real Estate’; a London based real estate advisory firm. Your day-to-day responsibilities include the sales, lettings, and acquisitions of West End London offices for international private investors.

guideline are stated

needs to include swot analysis and bibliography

  Task
Your client now wishes to dispose of this building and has instructed you to prepare a sales report
using the following headings:
1. Conflict of interest check
2. Factors potentially affecting value and marketability of the subject property
3. West End office sector – Occupational and Investment market overview
4. Comparable evidence – Rents, yields and price per sq ft
5. General Market Commentary – The UK economy
6. Potential purchasers
7. Method of sale
8. Marketing proposal
9. Confirmation of compliance with RICS statements and guidance notices
Your report must critically analyse the subject property, the West End office market and UK
economy and make clear recommendations and conclusions on how your client can maximise their
profit through the sale of Wellington House. You must also submit the report with a short cover
letter. A SWOT analysis should be undertaken on the West End office investment sector.
As this is a client report you should aim to submit a report that is finished to a high standard of
presentation with graphs, charts, maps and photos included. The report should have a professional
looking cover page with photos and colour included to create a good first impression. The report
should also include detailed executive summary which confirms the purpose of the report and a
clear set of conclusions and recommendations.