You are tasked with creating a research plan for a new product. Your company does not know if this is a product that consumers will favor so your market research is from ground zero.
August 8, 2023August 8, 2023
Discipline: Marketing
You are tasked with creating a research plan for a new product. Your company does not know if this is a product that consumers will favor so your market research is from ground zero.
1. Select a product to discuss.
2. Describe the process you would use to conduct marketing research on this product.
Please make sure to use the 6 step marketing research process
Please include site links for the references used
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