You are working in a marketing role for a local ‘unsigned’ artist/band and have been asked to deliver a report or presentation on audience opinion and perception as preparation for a marketing campaign for the artist

April 23, 2023 Discipline: Marketing

Using qualitative research into audience opinion and perception present a report with initial

suggestions for a marketing campaign that will promote the artist/band to a wider audience.

The report should be in the format of either a written report (2000 words) the submission should include:

● Background information on the artist/band to provide context

● An introduction containing a review of the relevant literature

● A piece of qualitative research into audience opinion/perception of your chosen subject

● Detail about the methodological approach that you took (survey/interviews/focus groups

etc)

● Presentation of your results, including appropriate analysis

● A discussion where you interpret the research findings in light of relevant literature

● Suggestions for a marketing campaign to promote the artist/band

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