you have a choice between two cases related to the module’s core Grant textbook. You must choose ONE and do a written individual case analysis, in the form of a management report, which addresses the questions detailed below relating to your chosen case.

July 4, 2023July 4, 2023 Discipline: Business and Management

Please use topic A around Haier. the lecturer has requested that we use as many models as possible, including VRIO, balanced scorecard, OLI, value chain, etc. 

See below the brief in more detail:

Assessment Task (Individual Written Case
Analysis/Report)

Word Count: 3,000 words

For this assignment, you
have a choice between two cases related to the module’s core Grant textbook.
You must choose ONE and do a written
individual case analysis, in the form of a management report, which addresses
the questions detailed below relating to your chosen case. All questions carry
equal weight.

Case
A:    HAIER GROUP – Internationalisation Strategy

1. What are the main
features of Haier’s internationalisation strategy since the early 1990s
and how does it differ from the pattern of internationalisation typical of
Western enterprises?

2. How successful has
Haier’s internationalisation strategy been and why?

3. What are the
principal features of Haier’s management system and how do they
differ from those traditionally deployed by Western companies? What
lessons might be drawn by a) other Chinese companies and b) by
Western enterprises?


Recommendations

1.     
In
support of your analysis, you should draw on material and
references from all your MBA modules, as well as make sure to read the relevant
chapters in Grant’s textbook.

2.     
It is
recommended that you identify which strategy and management concepts will
enable you to analyse the case. These will help you see the company in a
broader context, rather than simply focusing on the company and the case
material.

3.     
Key to
success will be to think and write strategically. Don’t get lost in detail.
Analyse the case material then add value through comment and opinion as
you discuss the questions


Learning Outcomes

 

The
learning outcomes that are being assessed in this assessment are shown in BOLD below:

Module Learning Outcomes

In relation to the specialised area of study, students will, with minimal
/ no guidance be able to:

Subject-Specific
Knowledge, Understanding & Application

a)     Identify, critically
appraise and select approaches and techniques which are appropriate for the
analysis of the organisation’s internal and external environments,
successfully applying a variety of academic frameworks, concepts and theories
to select strategies for new and differing contexts.

b)     Demonstrate
understanding of the dynamic nature of the inter-relationship between the
module topics, and make informed judgments about strategic choices when faced
with uncertain, incomplete or ambiguous information.

c)     Demonstrate
comprehension of innovation, disruptive technologies and strategic leadership
in the creation of environment and cultures conducive to innovation,
recognising and addressing any ethical and coporate social responsibility
issues and wider stakeholder interests.

Employability
& Changemaker Skills

d)     Produce
approriate informed decisions in the context of real world settings and
issues, justifying the chosen conclusions and recommendations

e)     Communicate
core ideas and concepts effectively with an ability to devise, sustain and
convey an argument, orally and in writing, selecting the approriate academic
tools to convey meaning and purpose, supported by valid evidence and use of
relevant sources.

f)      Perform
and function effectively within a group or team situation, and communicate
effectively with specialist and non-specialist audiences.

Your grade will depend on the extent to which
you meet these learning outcomes in the way relevant for this assessment.
Please see the grading rubric at the end of this assessment brief for further
details of the criteria against which you will be assessed. 

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