1. Etnography and Netnography
a) Please explain what is Netnography and how it is related to ethnography. (1/2 page)
b) Why is Netnography so relevant nowadays? Why can we expect to see more and more research done that way? (1/2 page)
c) If you were to commit yourself to a Netnography approach, what would you have to do? (1 page)
a. In terms of connecting with the community you are curious about?
b. In terms of implication / immersion?
c. Would there by any dangers, slippery slopes, or ethical implications you should be careful about?
1. Etnography and Netnography
a) Please explain what is Netnography and how it is related to ethnography. (1/2 page)
b) Why is Netnography so relevant nowadays? Why can we expect to see more and more research done that way? (1/2 page)
c) If you were to commit yourself to a Netnography approach, what would you have to do? (1 page)
a. In terms of connecting with the community you are curious about?
b. In terms of implication / immersion?
c. Would there by any dangers, slippery slopes, or ethical implications you should be careful about?
2. Content Analysis and Comparative Research
a) Please explain what is Content Analysis, both as a research process and as a method of analysis; (1/2 page)
b) Please explain what is Comparative Research. (1/2 page)
a. Mention situations when it can be adequately use;
b. Mentions what works and what doesn’t work with comparative research.
c) Use Content Analysis and Comparative Research to analyze official photographs of singers Lizzo (2020s) and Diana Ross (1960-70s) (2 pages) – find the pictures on the next page.
a. What would be your main nodes?
b. What would be your secondary nodes?
2. Content Analysis and Comparative Research
a) Please explain what is Content Analysis, both as a research process and as a method of analysis; (1/2 page)
b) Please explain what is Comparative Research. (1/2 page)
a. Mention situations when it can be adequately use;
b. Mentions what works and what doesn’t work with comparative research.
c) Use Content Analysis and Comparative Research to analyze official photographs of singers Lizzo (2020s) and Diana Ross (1960-70s) (2 pages) – find the pictures on the next page.
a. What would be your main nodes?
b. What would be your secondary nodes?
Use a chart like this one:
Primary or main nodes Secondary nodes Lizzo Diana Ross
Ex: Animal print Ex: As a piece of clothing
Ex: As a background image
Ex: Short hair Ex: Shaved
Ex: Curly
Ex: Color
c. Write a short discussion related to your findings – what do you understand of the image these singers wanted to create for their audiences?
3. Case Study
a) Please describe the methodological approach of a Case Study. (1/2 page)
a. Focus on characteristics and usage. Illustrate with examples.
b) How is Grounded Theory related to Case Study? (1/2 page).
c) Looking at my research on comedy festivals in Quebec, how would you describe my approach?
a. Make sure to weight the different options you have: types of designs, instrumental or collective, its potential generalizability, etc. (1 page)
4. Combining Qualitative and Quantitative Research
a) In your own words, please describe the definition and utility of mixed methods. (1/2 page)
b) Is there a proper order or way to use mixed methods? Should we start with qualitative designs and complete with quantitative processes? The other way around? (1/2 page)
c) Can we analyze the data collected through a qualitative method in a quantitative way? If so, can you describe how? (1/2 page)
3. Case Study
a) Please describe the methodological approach of a Case Study. (1/2 page)
a. Focus on characteristics and usage. Illustrate with examples.
b) How is Grounded Theory related to Case Study? (1/2 page).
c) Looking at my research on comedy festivals in Quebec, how would you describe my approach?
a. Make sure to weight the different options you have: types of designs, instrumental or collective, its potential generalizability, etc. (1 page)
4. Combining Qualitative and Quantitative Research
a) In your own words, please describe the definition and utility of mixed methods. (1/2 page)
b) Is there a proper order or way to use mixed methods? Should we start with qualitative designs and complete with quantitative processes? The other way around? (1/2 page)
c) Can we analyze the data collected through a qualitative method in a quantitative way? If so, can you describe how? (1/2 page)