You will create a new fictional product, or enhance a product/service either currently in development, or already on the market, and discuss why you think it would be successful
You will create a new fictional product, or enhance a product/service either currently in development, or already on the market, and discuss why you think it would be successful. In your presentation, be sure to address the following areas:
1. The name of the product/service and brief explanation
2. Proposed pricing strategy
3. Proposed marketing budget
4. Proposed integrated marketing communications solutions
5. Tools at your disposal for effective marketing
6. The problem(s) this product/service solves
7. How you identified the problem
8. Whether this is a B2B or B2C product/service
9. Length of time the product/service will survive in its first iteration
10. How you would manage a second iteration within the product lifecycle
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