Your will need to brainstorm for this project. You will need to come up with a product or a service and
make a business out of it. Below you will find the information I am requesting from you.
Cover Page
2. Table of Contents
3. Executive Summary
4. Business Description
A. Mission Statement
1. Type of Business
2. Name
3. Location
4. Product Description
5. Position
6. Pricing Strategy
5. Market and Industry Analysis
A. Customer Profile
B. Market Segment
1. Target Market and Demographics
2. Competition
6. Sales and Marketing
A. Method of sales
B. Advertising and Promotion
C. Slogan
D. Character/Spokesman
7. Management
A. Ownership
You will also need to prepare a PowerPoint presentation addressing the information above. You need
to make the rest of the class want to invest in your business.